Kirsten Wagenaar: I can’t imagine a digital strategy with no community elements in it! #d2m18

In today’s #d2m18 interview we are going „international“ by presenting another of our keynote speakers at D2M SUMMIT. As outlined in this year’s conference theme we have defined the topic of building and curating a customer community base as one of the trending topics at D2M SUMMIT 2018. To underline the importance of this aspect we are very happy about the participation of Kirsten Wagenaar of BIND, a community building consultancy from Utrecht, at D2M SUMMIT. She is one of Europe’s key experts in the field of community building and management – with developing and managing dozens of communities since 2008.In our interview we asked her about the importance of communities for the digital strategy.